This is good but bad news, it's a known fact that as more listening alternatives are intorduced into the market place that less people choose to stick to FM radio. Between ipods and satellite radios, the numbers have continually dwindled over the years. But the silver lining is that, although terrestrial radio's market share has continually decreased it is still ahead of the alternatives.
According to this report, radio listeners spend 39% of their time listening to FM radio, 23% of their time listening to mp3 players and 18% listening to cd players. All together, about 57% of radio listener time is spent with some sort of radio - terrestrial (am or fm) or internet. Also, 33 million people listen to internet radio, up from 29 million in '06.
Granted this is a survey of "radio listeners" so the numbers may be skewed without the inclusion of people who would call themselves satellite listeners. Also, the reason behind the numbers is simple...radio is free and easily accessible...radio's main competitive advantage.
Hmmm....this is only right...
LL Cool J - I Can't Live Without My Radio (LIVE on Soul Train)
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